From Sweden Not Hollywood is a series of 28 idents for Volvo’s sponsorship of Sky and Sky Atlantic.
For this series of idents, Volvo takes us back to its homelands; a unique and beguiling land, rugged, honest yet breathtakingly beautiful and most importantly inexorably connected with the brand.
The concept celebrates the art of Hollywood filmmaking by playfully adding a touch of Swedishness to well-known film terminology. The idents run before, in-between and after big production shows on SKY Atlantic such as Game of Thrones, Mad Men and Boardwalk Empire. The context helps contrast and show viewers that the rugged beauty of Sweden is as dramatic as any polished Hollywood production.
Director: Juriaan Booij Client: Volvo Agency: Grey London Production Company: RSA Films Producer: Rupert Unwin Creative Director: Joseph Ernst DOP: Zubin Mistry Edit: Matt Newman Post Production (VFX / grade): Grammercy Park Studios 2014